This stuff smells so good I could eat, I wont, but just saying. The feel of them cream is silky soft and smooth, goes on smooth and skin feels moist and soft to the touch. I don't know about the firming part yet I only been using for a couple of weeks, to see firming results you would have to use it everyday for months to notice anything, but it will make your skin feel amazing. I just use it as a moisturizer and to smell good. For those reasons I think it's great, the firming takes some time and it's not like surgery super tight, right away, so keep that in mind. Still a good product in my opinion, and on my skin.